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6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search
engines engines to spider your site more often. Search engines are known to
index sites updated on a regular basis more frequently.
Updating and adding to the content on your website frequently will give you
an advantage in the search results and also help you expand the number of search
terms or key phrases you can get found for.
There are many tools and resources you can use to automate the process of adding
fresh, updated content and creating more spider-food on your website.
Here are six ways to add fresh content to your site:
- Weblogs or Blogs
A blog is an online diary or journal. Setting up a blog is easy and the many
free blogging services make it possible for just about anyone to get started.
Several blog programs allow your users to create an account and post their
comments to your blog, thereby adding more fresh content for you.
I use Blogger.com to create my own blogs like the Number
One In Your Niche Blog.
- Newsletters or Ezines
Publishing a regular newsletter or ezine is an excellent way to add content
at regular intervals and get repeat traffic to your site. Archiving your newsletters
online is one way of automatically updating your pages and adding new content.
As an example see the archives
of my newsletter online
- Content Management Systems
Content Management Systems (CMS) allow you or your website visitors to add,
edit or delete content to your website without having to create and format the
pages manually.
Article exchange scripts are a type of content management system. There are
many zero-cost or open-source content management systems like PHP-Nuke or Post-Nuke,
that are often included with hosting packages and require no set up.
Xongoo!
CMS is a search engine friendly and zero-cost content management system
Other open-source CMS include PHP-Nuke
and Drupal
- Forums/Bulletin Boards
A forum or bulletin board is an excellent tool for building content and creating
an online community that will bring repeat traffic. Many web hosts now provide
packages that include bulletin board scripts on your server.
The best part about a forum is that it allows your visitors to build your content
for you. However, it does require time and energy, and some technical knowledge
to moderate and maintain forums.
phpBB is a popular open-source
bulletin system
- Reviews/Interviews
Reviewing and publishing a write-up on new products or resources in your field
is becoming a favourite technique with affiliate marketers looking to boost
their commissions.
It is also an excellent way to get found for the keywords related to the product
you review. You can also do regular interviews of experts in your industry and
put up the transcript on your site.
My product
reviews have allowed me to get high rankings for specific keywords of my
choice
- RSS or Newsfeeds
RSS is the latest craze in online publishing because it allows syndication
of *expert* news and content that is regularly updated at the source.
Using RSS feeds you can enhance your site content without the need to write
a single line on your own. Search engines love RSS feeds and are known to spider
pages with such feeds more often.
Express
RSS is a tool that allows you to add RSS feeds to your site in under a minute
Copyright 2004 Priya Shah
Priya Shah is the author of the search engine optimization guide, Number One In Your Niche and edits the newsletters Be a Whiz at eBiz! and The Glutathione Report
.
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