 |
If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the search
engine world of late and there are lots of conspiracy
theories as to why these things happen.
It is easy as a webmaster to get caught up in these webs of
intrigue.
You get email notes about them, you view so-called experts'
thoughts on bulletin Boards - hey you probably even read
things in newsletter articles!
Well I hope so anyway....
The big driver for webmasters currently appears to be
content and link building.
While link building is important I don't believe it makes
Queen. Maybe a Prince. Content and links DO go hand in
hand but, without relevance, the Kingdom is doomed. Sorry I
will stop the analogy now! :-)
If your site is about finance, then finance content is best
supported by finance link exchanges. Relevance!
If your site is about finance, then finance content
supported by casino link exchanges from a PR8 site while in
the short term may help,?but all the signs are saying this
is not a long term strategy.
Okay,so what is the best strategy?
Keep EVERYTHING relevant. It is that simple.
Make sure that you only swap or link to sites that are
relevant to the content on your pages. Yes I am suggesting
link exchanging on pages of your site not a links page.
Links pages seem to be being abused. There are rumours that
pages called links, resources or partners are not passing
page rank. You could be wasting your time building links
that are not giving you any benefits!
Delivering relevant links from relevant content is the
future.
Look at sites such as www.bbc.co.uk or
www.independent.co.uk. News sites have the right idea.
They have 2 or 3 relevant internal links to other
articles on the same topic or links to internal tools that
are related. These usually can be found at the right hand
side of the article.
They also then have weblinks or external links to sites of
interest that are related to the topic. These are relevant!
Another benefit of this is that with a content rich site you
can add hundreds of links quite legitimately and really add
some value both to your Rankings and your users.
With a content-poor site it is difficult, you have to add
link pages or create a links directory. A five page site
will need to add 10 or 12 good link pages to compete and
even then with algorithm changes, this may not be prudent.
Having a site with 400 pages means you can easily add 3
links per page, so you have 1200 link options straight away.
Hopefully this explains that relevance runs a close second
to content.
Always bear in mind when writing content that relevant
links will not only boost your search engine rankings,
but you will also add a service to your visitors.
2004 © J2 Squared Limited. All Rights Reserved.
Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
.
MORE RESOURCES:
Article Search Engine Directory at ArticleSphere.com: Internet & E-business |...
SE Optimization articles from Article Search Engine Directory at ArticleSphere.com
The 80/20 Rule for Google Search Engine Optimization Posted By : Mark Nenadic
The techniques being used by internet experts for search engine optimization are always changing and evolving. This is a necessary due to the ever-shifting considerations and guidelines used by the search engine spiders of the top search engines such as Google, Yahoo!, and MSN.
The Right Headline Makes All the Difference To Your SEO Results Posted By : Mark Nenadic
Believe it or not, even though you may be targeting search engine spiders when you search engine optimize your website, when you are writing your content, the best technique is still to write as you would to appeal to an actual human visitor. This is just as true when it comes to your headlines as it is for the rest of your content.
Search Engine Optimization for Affiliate Marketers Posted By : Brice-Mattson
There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.
Best SEO Firm: Your Guide To Online Success Posted By : Steve Waganer
SEO is all about the different methods that are used for popularizing a site on the web. The best SEO firm aims at advertising your products and services on the web to get maximum traffic. You are required to monitor the progress of your site and its functioning system.
Insight to SEO Jargon Posted By : Halstatt Pires
If you have an online business, sooner or later you will start looking into search engine optimization. Better known as SEO, the field is full of jargon. Here is a little clarity on some of the terms used.
Domain Names and Search Engine Optimization Posted By : Halstatt Pires
There are a lot of factors involved if you are considering building out a site with search engine optimization in mind. Your domain name is just one, but an important one.
Secret Internet Marketing Tactic Lets You Dominate the Search Engines Posted By : Michael Senoff
If you want to get a LOT more Internet traffic than you are now, without having to do a lot of complicated key word and SEO tricks, then this article will show you how.
Search Engine Optimization: Advertising, Websites and Sitemaps Posted By : Donovan Baldwin
The internet has brought a new dimension to advertiseing, along with the need to learn more about search engine optimization techniques. Including a sitemap in your site is one of these techniques.
Search Engine Optimization! Posted By : Ankit Talwar
What is Search Engine Optimization. Different ways to rank up your website.
Get Your Time Worth With SEO Posted By : George Christodoulou
Search Engine optimization is a never ending task that requires years of patience for real results. The work you do to get to that point can be more rewarding than thought previously.
Article Search Engine Directory at ArticleSphere.com
|
|
|
|
RELATED ARTICLES
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
Google - A Bit of History
The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine.
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
Effective Keyword Optimization and Analysis Techniques
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.Effective use of keywords optimization and Phrases on your websiteKey to successful web optimization begins with effective use of keywords selection and placement.
Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?
I am ranked #1 for that silly phrase at Google. So What?Here's a secret.
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines.
Submit All Of Your Pages And Watch Your Traffic Grow
Everyone is looking for "secrets" about how to get more qualified traffic to their web sites. What I'm going to share with you is no secret, however it is not practiced by very many companies or individuals.
The Small Screen SEO!
First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferrably on the first page and within the top 10. We can easily achieve this if we know how the search engine is reading our sites, so we can further tweak our pages and make it to the top.
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.
SEO Blues
SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization).
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.
Spamglish; A Search Engine Comedy With A Language All Its Own
When the movie Spanglish hit the screens in 2004, it was dubbed "A comedy with a language all it's own." I don't think the producers even knew they were slipping a lesson for website owners who want better search engine listings into the movie.
Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.
How to Top Google by Writing Articles
Search engines determine their rankings based on two
things:
Is your site relevant? (Optimized for certain keywords)
Is your site important? (Many links back to your
site from other sites)
Only when you address both of these considerations
are you guaranteed of making an impact. Your degree
of success depends on how hard you try and how many
other people you're competing against (and how hard
they're trying).
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress.
Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization.
Part I : Getting Free Hits Using These Simple Tips & Tricks
Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one.
Help Your Visitors Zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site.
Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank.
How to Avoid the Google Duplicate Content Filter?
More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet.
|