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Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines.
Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'. It's about the reader, not some computer. Right?
The whole thing smelled of compromise to me. And as us ego-driven writers all know, compromise is not something we like.
Well, I'm pleased to say that my pride finally shuffled off to one side a bit and allowed me a more objective look at the whole thing.
And now, well, I'm something of a convert. I have been for quite a while now.
Not because I have made that 'compromise'. But because it became evident to me that both spiders and readers are looking for exactly the same thing...
Relevance.
Spiders are becoming more and more sophisticated in determining the relevance of a page when matched to a keyword or phrase that is typed in by the user. In short, pages that are most likely to satisfy the needs of the reader are being delivered first.
The spider looks for relevance. And the reader hopes for it.
And that's where the writer comes in. Using Overture's Search Suggestion tool, or something a little more sophisticated, like Wordtracker, you can research which words and phrases are being used most frequently by people in search for your kind of page. These are great resources for writers, allowing us to drill right down to the words that our prospects and customers use.
And how better to make them feel they have come to the right place than to greet them with the exact words and phrases they are looking for?
And once you start getting really serious about being relevant to the needs of your visitors, the implications begin to snowball. Not only do you start writing in a very relevant way, but it also makes you start thinking about more fundamental issues - like the structure and architecture of the site in general.
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Article Resource: Read my review of WordTracker here Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
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Article Search Engine Directory at ArticleSphere.com: Internet & E-business |...
SE Optimization articles from Article Search Engine Directory at ArticleSphere.com
The 80/20 Rule for Google Search Engine Optimization Posted By : Mark Nenadic
The techniques being used by internet experts for search engine optimization are always changing and evolving. This is a necessary due to the ever-shifting considerations and guidelines used by the search engine spiders of the top search engines such as Google, Yahoo!, and MSN.
The Right Headline Makes All the Difference To Your SEO Results Posted By : Mark Nenadic
Believe it or not, even though you may be targeting search engine spiders when you search engine optimize your website, when you are writing your content, the best technique is still to write as you would to appeal to an actual human visitor. This is just as true when it comes to your headlines as it is for the rest of your content.
Search Engine Optimization for Affiliate Marketers Posted By : Brice-Mattson
There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.
Best SEO Firm: Your Guide To Online Success Posted By : Steve Waganer
SEO is all about the different methods that are used for popularizing a site on the web. The best SEO firm aims at advertising your products and services on the web to get maximum traffic. You are required to monitor the progress of your site and its functioning system.
Insight to SEO Jargon Posted By : Halstatt Pires
If you have an online business, sooner or later you will start looking into search engine optimization. Better known as SEO, the field is full of jargon. Here is a little clarity on some of the terms used.
Domain Names and Search Engine Optimization Posted By : Halstatt Pires
There are a lot of factors involved if you are considering building out a site with search engine optimization in mind. Your domain name is just one, but an important one.
Secret Internet Marketing Tactic Lets You Dominate the Search Engines Posted By : Michael Senoff
If you want to get a LOT more Internet traffic than you are now, without having to do a lot of complicated key word and SEO tricks, then this article will show you how.
Search Engine Optimization: Advertising, Websites and Sitemaps Posted By : Donovan Baldwin
The internet has brought a new dimension to advertiseing, along with the need to learn more about search engine optimization techniques. Including a sitemap in your site is one of these techniques.
Search Engine Optimization! Posted By : Ankit Talwar
What is Search Engine Optimization. Different ways to rank up your website.
Get Your Time Worth With SEO Posted By : George Christodoulou
Search Engine optimization is a never ending task that requires years of patience for real results. The work you do to get to that point can be more rewarding than thought previously.
Article Search Engine Directory at ArticleSphere.com
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